Asthma New Zealand

First project, in January 2025, was a brand refresh, developing a design system and setting up guidelines. This was followed by a complete website redesign and rebuild on a one month turnaround. The old site was a Shopify build the team could not edit themselves, where even donations had to be set up as products. The new site runs on WordPress with a hand coded child theme: a carefully built custom menu, custom video modules, and patient self-referral forms integrated initially with a custom built Microsoft Dynamics system and later developer into the Medtech ALEX practice management system. The team can now edit pages and publish content as needed (personalised training included).

The work did not stopped at launch. A full website and SEO audit followed, and Clarity and Analytics data drove a year of ongoing CRO (conversion rate optimisation): clearer above-the-fold messaging, a reshaped menu, and content matched to what visitors actually come looking for. It also included new digital resources, payment gateway and setup for event registrations.

Second project was a national awareness campaign filmed at Eden Park Stadium with ambassadors Ardie and Julian Savea, Anika Todd, Mea Motu, and Steve Devine. Shot across two simultaneous filming sets and group activities on the stadium pitch. We then produced brand and video content for the launch of New Zealand's first-ever Asthma Awareness Week, featured on TVNZ Breakfast, NZ Herald, and Waatea News. This campaign included multiple video deliverables, design assets and an Asthma Awareness Week logo with brand set.