Case study

Big Bloom

Client
Big Bloom
Services
Video & ProductionDesign
Year
2022 - 2023
Role
Design thinking · Pitch decks · Presentation support · Film

The film

Commissioned coverage of a Big Bloom hackathon. Interviews and the mess of ideas in motion, filmed between rounds while I worked with a team of my own.

Hackathon film
An on-camera interview on the hackathon floor, teams working behind
A participant talking an idea through at the empathy stage
A charity partner briefing his team between rounds
Interview with Amy Deperrois of 2degrees, with the film's lower-third graphics

The pitch decks

Keen Spirit · Spirit of Adventure · August 2022

The Trust needed more young men booking onto its 10-day development voyages. Keen Spirit is a brand-champions campaign built on a hood young men actually want to wear, seeded through alumni and influencers with a pack that shows champions how to carry it.

Keen Spirit brand hero slide for Spirit of Adventure
Keen Spirit champion pack spread with branded hoodies and social collateral
Budget slide from the Keen Spirit deck

I'm a Food Ambulance · KiwiHarvest · November 2022

KiwiHarvest needed to lift food donation volume and bust the myths that stop businesses giving. I'm a Food Ambulance turns the collection truck itself into the campaign, a vehicle takeover backed by promo material and a day-in-the-life film.

Pitch deck cover for KiwiHarvest's I'm a Food Ambulance campaign
KiwiHarvest campaign rollout spread with promo material and day-in-the-life video
The Food Ambulance campaign's $50K budget slide

Kōrero me te Kai · First Foundation · March 2023

First Foundation needed a fuller pipeline of corporate partners funding scholarships for talented students facing financial barriers. Kōrero me te Kai (chat and eat) is an invitation-led event series that warms up decision-makers long before the ask.

Kōrero me te Kai pitch deck title slide for First Foundation
Kōrero me te Kai campaign collateral spread from the First Foundation deck
Investment slide from the Kōrero me te Kai deck with ROI curve and budget table

Harold's Hub · Life Education Trust · September 2023

Life Education wanted new ways of engaging whānau so young people are supported beyond the classroom too. Harold's Hub takes the much-loved mascot out into the community with a roaming Harold, spin-the-wheel and a whānau photobooth.

Harold's Hub pitch deck title slide for Life Education Trust
Harold's Hub activation tiles with roaming mascot, spin the wheel and whānau photobooth
Harold's Hub cost breakdown covering set up, event kit and large-scale event budgets

Four fast pace 2 day hackathons, four charities. Design thinking, pitch decks and presentation support inside the teams (several wins among them), plus the official event film.

Big Bloom runs hackathons for good: working professionals are teamed up with a charity to understand the cause, shape a campaign and pitch it. Across four events I worked inside my teams, bringing design thinking to the early rounds, the pitch deck as the idea firmed up, and presentation support as the clock ran down. Several of those pitches won their events, and Big Bloom later invited me back as a coach.

At one event I carried the camera too, commissioned to film it as it unfolded: the interviews, the teams at work, and everyone cheering Big Bloom to close the film.