Tāmaki Makaurau (Auckland), Aotearoa based. Some of the amazing people I have worked with include The Light Project, Asthma NZ, Mission Without Borders, World Freedom Network, Better Packaging Co., SUPA.energy and more. The work spans filming, brand identity, digital, and print work, utilising a strategy-first approach to integrate touch points and unify brand presence.
Case studies
A brand refresh, a complete website rebuild the team can run themselves, and New Zealand’s first-ever Asthma Awareness Week campaign filmed at Eden Park with a star favourites Ardie and Julian Savea.
A creative partnership across funding, storytelling, digital and campaign support, from Webflow builds and investor decks to case study films and photography.
A brand refresh and full website rebuild for the global anti-trafficking organisation’s repositioning and soft launch at a United Nations conference in New York.
A vibrant site giving life to Mukti New Zealand’s mission work, designed for supporters, with giving and sponsorship gateways.
A full spectrum of creative services supporting a retelling of the Parihaka invasion over two seasons, including at Auckland's Bruce Mason Centre.
An on-brand, off-set printed annual magazine, from research and content strategy to design and copy direction, creating an asset that could be worked with for future editions and used adapted by the Australian team.
Projects spanning a Blenheim winery shoot, behind-the-scenes with the team at their Penrose workshop, and a comprehensive Megaguide catalogue.
Filmed and produced the pitch that propelled Better Packaging Co to Ocean Impact Pitchfest 2022 Finalist.
Designed the first-ever Ethical Fashion Guide with the team at Tearfund NZ, from print collateral to an interactive mobile-first guide.
Four fast pace 2 day hackathons, four charities. Design thinking, pitch decks and presentation support inside the teams (several wins among them), plus the official event film.
The toolkit · Te kete
He aha te mea nui o te ao? He tangata, he tangata, he tangata.
What is the most important thing in the world? It is people, it is people, it is people.
Stakeholder interviews, workshops and a proper empathy round open the brief right up. Then we define what success is measured by.
Mā te rongo, ka mōhio; mā te mōhio, ka mārama; mā te mārama, ka mātau; mā te mātau, ka ora.
Through perceiving comes knowing, through knowing comes understanding, through understanding comes wisdom, through wisdom comes wellbeing.
Quick prototypes you can see and feel, tested with real people. We commit to the direction the evidence backs.
Nā tō rourou, nā taku rourou ka ora ai te iwi.
With your basket and my basket, the people will thrive.
The right tools for the job, integrated with what you already run, and made to feel familiar from day one. Training included, so your team owns it.
Whāia te iti kahurangi; ki te tūohu koe, me he maunga teitei.
Pursue that which is precious; if you must bow, let it be to a lofty mountain.
Launch, then a breath while it beds in. Conversion rate optimisation and continuous discovery keep it earning and evolving. Some clients have stayed a decade.
Your next project
Four things make it work.
Be trusted.
A brand that holds together, with film and photography that make you look as real as you are.
Bring people with you.
The pitch, the deck and the launch that get funders and customers over the line.
Feel effortless.
A website, a CRM and the systems behind them, built so your team actually uses them.
Keep getting better.
Someone still watching the numbers long after launch.