SUPA energy

SUPA.energy first brought me in to help translate their existing brand direction into practical, public-facing brand assets. The initial project was a Webflow website build, shaped around the direction already established for the brand and the marketing team’s developing messaging, along with supporting print collateral.

That first project grew into across funding, storytelling, digital, design and campaign support. I worked closely with the SUPA team on investor and funding pitch decks, including complex data visualisations that required custom tools to turn large datasets into clear, compelling visual narratives. SUPA went on to secure funding, with the pitch deck receiving specific positive feedback from the funders.

The work then expanded into film and photography. SUPA commissioned a fast-turnaround case study film documenting their work with Ōropi School in Tauranga. This involved planning with the marketing team, script support, principal interviews, b-roll, drone footage and filming a live solar install, all captured during a one-day shoot including travel from Auckland. I also photographed new director Luke, with the images later published in BusinessDesk NZ.

A second case study followed in Kaikohe, Northland, combining interviews, event coverage, explainers, b-roll, drone footage and narrative-led editing. The first cut landed strongly with the client, and both case studies were then adapted into multiple social media outputs. Because the projects were shot in 8K, we had the flexibility to reframe and recut footage for both landscape and portrait formats without compromising quality.

The relationship continued with a refinement of SUPA.energy’s website and brand presentation, including a rebuild of the original Webflow site, custom video players, refreshed illustrations and artwork, improved user flow, and updated messaging in collaboration with the team. I also supported SUPA with collateral and signage for their ECO EXPO presence at AUT.

Across the work, the aim was to help SUPA communicate the scale, credibility and human impact of their energy projects with greater clarity, polish and momentum.