Logo discovery

Project or Organisation Name(Required)

What should this project be called?

What does your organisation do?(Required)

A simple explanation helps establish context for the logo design.

Who is your primary audience?

Understanding your audience helps ensure the logo resonates with the right people.

What is the main goal or hope for this project?(Required)

Understanding your mission helps create a logo that supports your goals.

What makes your organisation unique?

Your unique approach, values, or special features that set you apart.

How should the logo feel? (select up to 5 that best describe your desired impression)(Required)

Professional

Friendly & approachable

Modern & innovative

Classic & timeless

Bold & confident

Gentle & caring

Trustworthy & reliable

Creative & artistic

Peaceful & calming

Energetic & dynamic

Colour preferences

Any specific colours that resonate with your brand or should be avoided?

Meaningful symbols or cultural elements

Even though a logo is primarily about identity it can be useful to consider symbols, objects, or cultural elements that would resonate with your audience.

What should be avoided?

Anything that would be inappropriate or problematic for your organisation or audience?

Logos you admire or dislike

Examples help understand your visual preferences and style direction. Feel free to upload examples below or share websites.

If text is included in the logo, what languages or scripts are important?

English only

English + one other language

Multiple languages required

Non-Latin script (Arabic, Chinese, Hindi, etc.)

No text in logo

Language considerations affect typography and design approach.

Where will the logo be used? (select all that apply)

Website header/footer

Business cards & stationery

Social media profiles

Email signatures

Signage & banners

Merchandise (shirts, mugs, etc.)

Mobile app icon

Print publications

Vehicle graphics

Packaging

Understanding all applications ensures the logo works effectively everywhere.

Budget range (USD)(Required)

Under $1,000

$1,000 – $2,500

$2,500 – $5,000

$5,000 – $10,000

Over $10,000

Let’s discuss

When is the logo needed?(Required)

DD slash MM slash YYYY

Target completion date or any important deadlines to consider.

Who is the key contact for the project?(Required)

How quickly can the key contact usually reply to a design proof?(Required)

Within 24 h

2–3 days

A week or more

Who makes the final approval decision?(Required)

The primary decision-maker for logo approval.

Best email for project communication(Required)

Phone number (optional)

How many people are typically involved in design approval?(Required)

Just one person

2-3 people

4-6 people

Large committee (7+ people)

This helps plan the most effective review and revision process.

Additional information

Anything else that would be helpful to know about your project, organisation, or requirements?

Upload reference materials (optional)

Drop files here or

Accepted file types: jpg, jpeg, png, pdf, doc, docx, Max. file size: 8 MB, Max. files: 5.

Any existing brand materials, inspiration images, or examples that might help communicate your vision.

1. Discovery

2. Mood boards

3. Concepts and direction

4. Deliverables