Business name * Year established Website URL (if existing) Describe your business/service in one sentence * What is your mission statement? * What are your company values? *

What products or services do you offer? * What is your unique selling proposition (USP)? * What are your primary revenue streams? What industries or sectors do you operate in? *

What are your short-term business goals (next 12 months)? * What are your medium-term goals (1-3 years)? * What are your long-term vision and goals (3+ years)? * How do you measure success for your business? *

Who are your main competitors? * What do you like or dislike about your competitors' branding? * How do you differ from your competitors? * Is there a gap in the market that you're filling? *

Describe your ideal customer(s) * What are the primary demographic factors of your target audience? * Age range Gender distribution Geographic location Income level Education level Occupation What are the psychographic factors of your target audience? * Values Interests Lifestyle Attitudes Behaviors

How do customers typically discover your business? * What problems or pain points does your product/service solve for them? * What objections or hesitations might they have before purchasing? * What is their decision-making process like? * What do you want them to feel after interacting with your brand? *

Have you conducted any user research or gathered customer feedback? If yes, what key insights have you discovered? Are there any new market segments you'd like to reach? * How do your customers describe your company (in their words)?

Why does your brand exist beyond making money? * What impact do you want your brand to have in the world? * What is the story behind your brand? * What beliefs or causes does your brand stand for?

If your brand were a person, how would you describe its personality? * What emotions do you want your brand to evoke? * What tone of voice represents your brand? * Formal or casual? Serious or playful? Traditional or innovative? Reserved or bold?

How do you want your brand to be perceived? * What three words should people associate with your brand? * What misconceptions might people have about your brand? What would you like to change about current perceptions?

On a scale of 1 to 5, where does your brand fall between these opposing characteristics? * Masculine (1) — Feminine (5) Edgy (1) — Safe (5) Sporty (1) — Elegant (5) Modern (1) — Classic (5) Professional (1) — Casual (5) Fun (1) — Serious (5) Necessity (1) — Luxury (5) Approachable (1) — Authoritative (5) Conservative (1) — Extravagant (5) Monochromatic (1) — Colorful (5) Simple (1) — Intricate (5)

Do you have a specific idea in mind for your logo? * Do you have any sketches or images that would help illustrate your idea? (Upload option) What message or emotion do you want your logo to portray? * Does your logo need a tagline? If yes, what is it? Where will your logo be primarily used? * Digital platforms (specify) Print materials (specify) Merchandise (specify) Environmental/signage (specify) Other (specify)

Are there specific colors that are important to your brand? * Do you want to use existing brand colors or develop a new palette? * Are there any colors you want to avoid? * Do certain colors have specific meanings or associations in your industry?

Do you have preferred fonts or typography styles? * Are there any fonts or styles you want to avoid? * What characteristics should your typography convey? (e.g., modern, traditional, playful, serious)

What style of imagery do you prefer? * Photography (realistic, stylized, lifestyle, product-focused) Illustration (hand-drawn, digital, abstract, realistic) Icons and symbols (simple, detailed, outline, filled) Do you have existing visual assets you'd like to incorporate? (Upload option) Are there any specific visual themes or elements you'd like to include?

Please provide examples of designs you admire. * What specific aspects of these designs appeal to you? * Are there any websites or brands whose aesthetic you particularly like? *

What are the primary goals of your website? * Build brand awareness Generate leads Sell products/services Provide information Build community Other (specify) What actions do you want visitors to take on your website? * What metrics will you use to measure the website's success? *

What are the most important pages or sections for your website? * What features or functionality must your website include? * Are there any specific user flows or journeys that are critical? What devices and browsers must your website support? *

What types of content will your website need? * Text Images Video Audio Downloads Interactive elements Do you have existing content, or will you need content creation services? * How often will your content need to be updated? Who will be responsible for content updates?

Do you need a content management system (CMS)? * Are there specific technologies or platforms you want to use? Do you require integration with other systems? (e.g., CRM, email marketing, payment gateways) What are your SEO requirements? Do you have specific security or compliance requirements?

Who will maintain the website after launch? * What is your plan for website updates and enhancements? How do you envision the website evolving over time?

When do you want to launch your new brand/website? * Are there any key dates or events driving this timeline? Do you anticipate any factors that might impact the timeline?

What is your budget range for this project? * How is the budget allocated across different aspects of the project? Are there any budget constraints or considerations we should be aware of?

Who are the key decision-makers for this project? * Who will be our primary point of contact? * How many stakeholders will be involved in the approval process? * What is your preferred approval process?

Are you interested in any additional services? Marketing strategy Content creation SEO/SEM Social media management Email marketing Print materials Brand guidelines Training and support Other (specify)

How do you envision our working relationship after project completion? What ongoing support or services might you need?

Is there anything else you'd like us to know about your brand or business? What questions do you have about the process or next steps? What concerns, if any, do you have about this project? Is there anything specific that would make this project a success in your eyes?